Art is about welcoming pleasure into your everyday. Art is about the senses. Art is about saying yes to joy. Padmaja Nagarur, CEO of Artflute, rejects the widely held notion about art being elite. She says, “Art falsely appears unapproachable. However, once you strip the art of these commonly held notions, art truly creates a space for authentic expression and a sense of belonging. And Artflute is here to here to help you get started on or deepend what’s sure to become a life-long affair with art. If you are intimidated by the idea of walking into galleries or feel limited by the variety of artists you can explore this world has to offer, online galleries give you the freedom to browse art right from your home. When it comes to browsing for art that you like and want to buy there are so many questions that need answers. And we are here to answer some of them. We’re always asked what the difference is between a limited edition print, an original artwork.
If you are beginners to art, visit as many galleries and museums as they can. If physical galleries are not a choice,
browse online with no compulsion to make a choice. The aim of this exercise is mainly to see as much art as possible and become visually ‘comfortable’ with the experience.
This definitely helps you figure out your personal taste. If you’re drawn to a particular artist, read about their influence(s) and know about the choice of their medium.
Cultivating an enthusiasm and curiosity about art is what makes it exciting.
Choose to browse through our carefully curated collections if you feel drawn to areas/styles/themes that might be of interest to you. And as you go through the works,
if you resonate with a piece or more, keep adding them to your own gallery (think of it as pinning your favourites).
If you’re looking to explore art for a particular space, keep your requirement handy. Start your process of discovery with a particular point of conversation - it could be the theme or size.
I’d invite you not to have the budget as your starting point of conversation because that will only limit the joy of exploration.
Now that you have found a piece of art you like, you might wonder if your choice is the ‘right’ one.
Relax! Ask yourself what you like about the piece of art? Is it the colors, the mood, the size,
or the emotion it evokes in you? Does it remind you of a fond memory or make you want to dream? Let the work of art speak to your first.
Padmaja Nagarur talks about making choices when buying art, “Once you ease into finding your preferences in art, ask yourself why you like it. Art like clothing is personal, there is nothing wrong or right about an artwork.
If it tells you a story, listen to it, and somewhere along the way it becomes your story.”
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