The past fifteen or so years have seen India’s
booming economy dramatically propel the country into the 21st century,
bringing with it hitherto-undreamt of possibilities, prosperity and
success. And, riding in the slipstream of excitement...
unexpected
beneficiaries of the sudden affluence, have been the country’s emerging
artists, simultaneously enjoying a wave of creativity unequalled since
the Modernist movement of the 1950s.
Whereas
pre-1990s, the elder statesmen of Modernism — KH Ara, SK Bakre, HA Gade
and MF Hussein — dominated the subcontinent’s contemporary art world,
recent times have seen a new generation of Indian artists, children of
a new inter-connected, multi-cultural world, past the trauma of
Independence, embracing a rosy future and commemorating a rich cultural
tradition. Artists such as Subodh Gupta, his wife Bharti Kher, Jitish
Kallat and Atul Dodiyat came to embody the dynamic, progressive outlook
that characterised the best in the burgeoning art scene.
But amidst the current global sturm und drang,
the Indian art market has suffered a remarkable battering. The days of
profligate spending by speculators and investors, buoyed by mirage-like
visions of quick profits and huge returns, have brought the market
skidding to a halt in line with the powering-down of the economy.
In
September last year, a Sotheby’s auction reported all Indian lots
unsold — a statistic unthinkable only a year ago. Around the same time,
leading industry experts, UK-based ArtTactic gloomily reported a sharp
decline in the overall market activity during the latter part of 2008 —
a 71 per cent drop in the overall market since October 2007, startling
intelligence whichever way one looks at it.
The
news, as is so often the case, served as a self-fulfilling prophecy.
Last December, one of India’s leading auction houses, Saffron Art in
Mumbai saw sales at auction fall from an average of $7 million
throughout the year to just $2.8 million. And just last month, the
special Indian exhibition at ARCO, one of the world’s leading art
fairs, failed spectacularly to entice buyers who, even only last year,
would have been eagerly proffering chequebooks for the assorted pieces,
largely by up-and-coming youngsters, precisely the kind of work that
would have second-wave speculators clamouring.
So
is the dream over for India? Is this a cataclysmic meltdown, or in that
eternally-hopeful phrase, merely a ‘correction’ in the country’s art
market?
One
gallery dealer in the Middle East [who wished to remain anonymous],
with extensive experience in both the Indian and Gulf markets, sees the
current economic crisis as an invaluable opportunity to reboot the
parameters of the Indian art market. Citing the greed and harmful
effects of speculation within recent years as key factors in pushing
the market to a point where sustainability became impossible, this
dealer believes that the current situation is a much-needed cold shower
for the Indian art scene.
“It
is indeed a shocking plight for the art world. People are scared to put
their money anywhere today, so I guess it’s wait and watch for the next
few months to see where things go from here. A few galleries and
investors, in need of money, are now selling works at really good
prices. And great works at that. These works wouldn’t see the light of
day in a booming market.”
Recent
years have produced a clutch of new art superstars, whose unique
stylings and dedication to broadening the spectrum of media have made
India synonymous with progressive, experimental art. Probably the best
known of the current crop is Subodh Gupta, a 44-year old from Bihar,
whose palette seems to know no bounds. Leaping with agility across
disciplines, his paintings, videos, installations and sculptures
articulate the heart of the new wave of Indian art perfectly—sharp,
witty pieces that combine traditional elements of Indian life and
tradition with Western forms and techniques, that coalesce into sexy,
desirable, inspirational pieces.
While
Gupta has transcended local markets, gained a prestigious dealership
and is featured in museum-quality shows around the world, his work
remains rooted deeply in his rural upbringing, mundane household items,
pots, pans — the everyday detritus of life brilliantly re-cast amidst
thought-provoking contexts and systems — demonstrates the combination
of elements that appear to resonate most with foreign collectors. But
it was the confidence created by marketability of the new superstars
such as Gupta, Jitin Kallat or Bharti Kher which occasioned hysteria
amidst investors. According to the dealer, this influx of cash quickly
caused problems.
“There
were injections of large amounts of money from Indian and foreign
investors, international museums were getting into Indian art, art was
seen as a status symbol, and there was a lot of hanky panky, all
leading to artificial price rises. But this very fragile balance could
only be maintained artificially, as long as there was surplus money in
the market…”
And
for a while there, there was plenty. Only last April a new gallery was
opening in Mumbai every week, and sell-out openings were considered
standard. Now, the reverse appears to be the case.
There
is also concern over the fate of the numerous art funds that have
sprung up over recent times, which encouraged smaller investors to put
their money into a managed fund, that would purchase art works, betting
on their future success at auction, to realise generous returns for
stakeholders, With estimates of around $30 to $40million having been
poured into these funds during the past four years, the stakes are high
— and the likelihood of lucrative gains seems now, remote.
“Lots
of people entered the market without adequate knowledge, to make a
quick buck,” reflects the dealer. “Art funds today are a disaster
waiting to explode. Everything stays covered up with false valuations
till it is time to sell. And that time is nearing for a few of the
older funds. Lets wait and see. I think a lot of people who are based
in Dubai and have invested in such funds will be disappointed.”
Certainly,
the art market is holding its breath, twitchily analysing the result of
every auction and fair, hoping to see hints of previous glory days
returning, despite the economic gloom.
But
while some hedge their bets — Christie’s auctioneers, for instance,
have cut back on their planned March Indian art auctions in New York,
pessimistically predicting a take averaging around a third of their
September 2006 bonanza of $18m — the slump in prices has made work
accessible again, and there are still buyers to be found for classic
Modernist works. Last month, Osians auction house in Kolkota reported
reasonably healthy sales for MF Hussein, Hemen Mazumdar and J Sultan
Ali, icons of a bygone age, who can still persuade blue-chip collectors
to spend. And the boom and bust has had the effect of re-focusing
attention on the galleries, and shifting emphasis away from
auctioneers.
And
while there may be fiscal stalling, the leading lights of the younger
scene show no sign of stagnating, as a superb new group show at
London’s Serpentine gallery, Indian Highway is currently demonstrating.
Amidst
the rollcall of iconic names, including MF Hussein to Subodh Gupta and
Jitish Kallat, the fresh work demonstrates how these artists continue
to develop their distinctive techniques, away now from the pressures of
an over-heated market and the attendant temptations to relax and churn
out identikit cash-magnet work, and instead, retreat and focus on
developing the ideas and practices that first catapulted them into the
global spotlight.
With
this breathing space, it’s hoped that the next wave of Indian art will
reflect the sobering lessons learned from this strange, uncertain
period. As the anonymous source has it: “This has been indeed a
shocking plight for the art world. People are scared. I guess it’s wait
and watch for the next few months to see where things will go from
here.”
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